"How to control a herd of humans"

In New Scientist issue 2694, David Robson outlines some experiments that indicate that the human brain is structured for us to fall in line with the group. This can be activated by marching, dancing and singing in unison and when we make choices that concur with the group, more of the reward chemical, dopamine, is released in the brain.

These experiments may provide some insight into the power Hitler and Mussolini exerted over millions of followers and the importance of the political rally. Perhaps taking a step towards Interactive Democracy, involving many groups and individuals with diverse experiences, reinforces democracy against excessive control by any one leader or party.