"[Government] Targets have increasingly become a means of enforcing compliance, through applying both rewards and penalties. This introduces a degree of pressure to achieve arbitrary ends, which in turn forces professionals to stray dangerously from prioritising the interests of the citizens they should serve."
D Carswell et al
Within Interactive Democracy public service providers will inevitably become aware of the power wielded by local voters. I would expect this to be a positive motivation to care for customers.