The Rise of the Amateur Professional

Amateur Professionals, or Pro-Ams, are those "people who undertake activities as amateurs but to professional standards." We are all amateur politicians, with differing degrees of professionalism, and many of us have our own profession which is often influenced by government policy. Interactive Democracy provides a framework for all of us to directly influence society and enhance the creativity of political life.

The following lecture by Charles Leadbeater explains how business organisations are challenged by, and can benefit from, Pro-Ams and customers, who help to create new product.