Monday, 1 March 2010

Boosting Newspaper Sales

It seems that newspaper sales in the UK are falling and the trend is accelerating. Will Interactive Democracy boost demand for news? I think it could. The idea is that empowerment of voters generates its own demand for information.
There may also be an opportunity here for newspapers to sell political advertising. Interactive Democracy may cause a wholesale change in political financing as those advocates with money can focus their resources on specific issues, instead of political parties, perhaps by spending on advertorials in newspapers.

More from The Guardian here and here.

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