Loyalty has always been a binding emotion in party politics. It can be seen in the party "heartlands" and the "safe seats". Interactive Democracy is a move away from that. Although it doesn't seek to subvert the parties, it is designed to enhance the debate, both its breadth and depth, in order to reach sound decisions on specific subjects. To that extent it encourages the end of tribalism in politics and allows us to choose politicians and governments, AND decide on policy.