The BBC's Bang Goes The Theory (episode 4 of series 6) explores some issues relating to crowds and is worth a look. Amongst other things an MRI scan experiment shows the areas of the brain involved in conformity. The biologist conducting the research speculates that our tendency to conform to group norms is an evolutionary development. There's more about conformity here.
The programme also briefly considers how crowds become mobs but can also mollify aberrant behaviour.
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